Singapore Air Essay Example

Singapore Air Essay It is the basic difference between the product and a service. Singapore air has made a strong brand name in the field of aviation, they were formed in 1973 and immediate concerns for them were to provide customers with services that could make the customer experience every level of the entertainment and comfort. Singapore air is understanding and following the way they should treat their customers and make them feel and experience what has been provided to them. The airline does provide its customers with all the benefits and comforts they have asked for, the only difference occurs in the class. The airline is said to have so much in their entertainment package that it is enough to make customer differentiate it on the basis of features. It is claimed that Singapore air has got the highest number of entertainment options in the entire industry which are merely 600.They include the latest stock of at least 100 Movies, 80 TV Shows, Nintendo Games, 200 CDs, Audio Channels, Flight Camera s, Flight Statistics, Destination Info and Traveller Guides, and now Live TV Channels, all on demand (You can Pause, Fast Forward etc.) This system is supported on all of Singapores Aicraft, utilizing the Wisemen 3000 hardware and Dolby Digital Personal Cinmea Headphones for economy class, and Active Noise Cancelling Headphones for Raffles and First Class. (Service and Innovation).This naturally makes the customer experience something different. The quality services are not just limited to the planes but it starts right from the point the customer reaches for check in service. Surprisingly, it further serves customers by using a Singapore tourist bus which distinguishes it from others in service. In short we may say that word of mouth is the key in the marketing of Singapore air and further they do emotional appeal in their advertisements to attract peopleInseparable:Services are indeed inseparable from the provider, we cannot expect a customer to take the entertainment the airline provides to home, but what customer can take home is the experience that the airline provides. There are many ways to make customer realize that he/she has to travel in a particular airline, many of the audits do the job for airlines. Singapore air is a 5 star airline, which naturally portrays it as a top class mode to travel somewhere. Of course customer has got a specific time to enjoy the services offered by the air but for Singapore air, customers do wait for that time to come and if they are not aware of the services provided by the Singapore air, then they sooner know everything about it.The marketing for the service is done in a simple manner as word of mouth has got more meaning in such services, but the company could market itself as not only the provider of service but also the provider of many items that could fascinate the customer later on even when he/she lefts the airport. One of the good ways to do so is to apply a strategy used by Emirates and in the past, by KLM. S ingapore air could give small gifts to the customers or their children (if any), this would answer the inseparability issue as well as the marketing issue.Variable: (Heterogeneous)Another unique quality of services is that, they vary from customer to customer. Singapore air answers to it in a very unique and professional manner. There are three classes in almost every airline, first class, business and economy. The needs and requirements of the customers traveling in each of these classes are different. Singapore air addresses those issues and tries to provide the best possible to customers traveling in various classes. The service response starts differently from the point the customer moves to the counter for check in service. The first class/business class customers are provided different waiting launch with excellent product facilities and staff services, which gives the customer a hint of what is coming to them next. The economy class services are not to bad either, as usually the customers traveling in economy class have no much concern about the service but the destination.In response to marketing, the saving grace of any airline service is that the customers who travel from the business or first class usually group up with the similar people or people with equal caliber, so the word of mouth does support the service in this regard as the customers discuss what they experience with the similar people which transforms those people into potential customers. Customers further have a mindset when it comes to the class system, they know what they could possibly see in the first class or business class so therefore marketing is not an issue. However, Singapore air advertises in a way that in support with emotional appeal delivers a sentence to the customer that makes him/her feel different such as â€Å"Experience Singapore airlines business class†.Perishable:Anything which is not tangible (mostly) is perishable and it is an issue that no body can do a nything about. Services are of course for a limited time as they end once the customer walks out of the place of availing those services. Again the important point to consider here is that services are perishable and not the experiences, so the Singapore air has an intense concern on nurturing the experiences of customer. For the sake of this goal, the company has been doing many improvements in its systems. They not only have enhanced their entertainment within the airplane but also the increase in services can be measured from the point that there are currently 90 destinations they are having their planes at. They have further made a wider collection of aircrafts of almost every kind, making the customer to see Singapore air whenever he/she goes to airport and further there are Customer service centers which are acting themselves as reminders to the customers.;The company has done well in marketing itself, but there are yet few issues that need to be addressed such as the company can maintain a sound database of its first class and business class passengers by taking their contact info and also their office addresses and it can send them reminders about the new services (if exciting one – travel packages, family holiday plans etc.), and that in a way in which customer can give a response, such as by calling over a toll free Singapore air’s office number. This way the important customers would remain informed about the services. Meanwhile, for the purpose of cost reduction, the company can invest less in television advertisement as it would then have lesser meaning due to the use of direct marketing and word of mouth.SourcesService and Innovation, ;;http://www.answers.com/topic/singapore-airlines;;.World Airline Survey, ;;http://www.airlinequality.com/Airlines/SQ.htm;;.;;AppendixService and Innovation (http://www.answers.com/topic/singapore-airlines)Early on, Singapore Airlines became the first airline to offer free headsets and drinks. Its serv ice quality has made it the worlds most awarded airline to date.The KrisWorld Entertainment system that Singapore Airlines currently has offers has the largest range of Entertainment Choices of all Airlines with over 600 Entertainment options. They include the latest stock of at least 100 Movies, 80 TV Shows, Nintendo Games, 200 CDs, Audio Channels, Flight Cameras, Flight Statistics, Destination Info and Traveller Guides, and now Live TV Channels, all on demand (You can Pause, Fast Forward etc.) This system is supported on all of Singapores Aicraft, utilizing the Wisemen 3000 hardware and Dolby Digital Personal Cinmea Headphones for economy class, and Active Noise Cancelling Headphones for Raffles and First Class.In 2005, it was one of the earliest to introduce high-speed, in-flight internet service in March by installing the Connexion by Boeing system, and became the first airline in the world to offer live international television broadcasts using the same system from June [8]. In the same month, one can take up free language lessons using Berlitz Word Travelers interactive language learning programme, with 11 languages offered, and subsequently increased to 22 by November [9]. In December 2005, the airline offered free live news feeds it called Live Text News via its KrisWorld entertainment system [10].

Free Essays on The China Connection

The China Connection How Crime and Politics come together ... again By John Pomfret SHENZHEN, China Chang An-lo sat down to a sumptuous feast. In front of him, lobster sashimi. To his left, fat braised chunks of abalone. To his right, a massive bowl of shark fin soup with angel-hair rice noodles. "Big Brother Chang," one of his guests intoned. "It is good to see you so healthy!" Chang is one of the most wanted men in Taiwan, sought by the island's criminal investigation division for the past four years for alleged involvement in organized crime as a leader of the Bamboo Union gang, a mafia-like organization that claims 15,000 members. He has already served seven years in three U.S. federal prisons for a 1986 conviction for conspiring to traffic in heroin. But in China he walks free. Although his activities might be anathema to officials on Taiwan and even in Beijing, the Chinese capital, here in Shenzhen, just north of Hong Kong, his ties to Taiwan and to potential dealmakers and smugglers abroad make him a potential ally to the rich and the aspirant rich alike. Chang's presence underscores an uncomfortable issue in a rapidly changing China ties between organized crime figures and the Communist Party. Much has been written about the nexus in Russia of organized crime figures and the oligarchs who grabbed much of the wealth after the fall of communism. China faces the same issues, although its Communist Party remains in control of the country. The ties were dramatized last week when an official Chinese newspaper reported that Mu Suixin, the mayor of Shenyang, a major city in northeastern China, was under investigation for his links to Asian gangs called triads. Mu has resigned. A Shenyang deputy mayor, Ma Xiangdong, has already been arrested and accused of gambling $4.8 million in public funds in Macau, a former Portuguese territory in southeastern China that is a hotbed of gangster activity.... Free Essays on The China Connection Free Essays on The China Connection The China Connection How Crime and Politics come together ... again By John Pomfret SHENZHEN, China Chang An-lo sat down to a sumptuous feast. In front of him, lobster sashimi. To his left, fat braised chunks of abalone. To his right, a massive bowl of shark fin soup with angel-hair rice noodles. "Big Brother Chang," one of his guests intoned. "It is good to see you so healthy!" Chang is one of the most wanted men in Taiwan, sought by the island's criminal investigation division for the past four years for alleged involvement in organized crime as a leader of the Bamboo Union gang, a mafia-like organization that claims 15,000 members. He has already served seven years in three U.S. federal prisons for a 1986 conviction for conspiring to traffic in heroin. But in China he walks free. Although his activities might be anathema to officials on Taiwan and even in Beijing, the Chinese capital, here in Shenzhen, just north of Hong Kong, his ties to Taiwan and to potential dealmakers and smugglers abroad make him a potential ally to the rich and the aspirant rich alike. Chang's presence underscores an uncomfortable issue in a rapidly changing China ties between organized crime figures and the Communist Party. Much has been written about the nexus in Russia of organized crime figures and the oligarchs who grabbed much of the wealth after the fall of communism. China faces the same issues, although its Communist Party remains in control of the country. The ties were dramatized last week when an official Chinese newspaper reported that Mu Suixin, the mayor of Shenyang, a major city in northeastern China, was under investigation for his links to Asian gangs called triads. Mu has resigned. A Shenyang deputy mayor, Ma Xiangdong, has already been arrested and accused of gambling $4.8 million in public funds in Macau, a former Portuguese territory in southeastern China that is a hotbed of gangster activity....

Mary Church Terrell - Womens Civil Rights Activist

Mary Church Terrell - Women's Civil Rights Activist Born Mary Eliza Church, Mary Church Terrell (September 23, 1863 – July 24, 1954) was a key pioneer in the intersectional movements for civil rights and suffrage. As both an educator and activist, she was an important figure in the advancement of the civil rights cause. Early Life Mary Church Terrell was born in Memphis, Tennessee, in 1863 - the same year that President Abraham Lincoln signed the Emancipation Proclamation. Both of her parents were former slaves who became successful in business: her mother, Louisa, owned a successful hair salon, and her father, Robert, became one of the first African-American millionaires in the South. The family lived in a mostly-white neighborhood, and the young Mary was protected in her early years from most experience of racism, even though, when she was three, her father was shot during the Memphis race riots of 1866. It was not until she was five, hearing stories from her grandmother about slavery, that she began to be conscious of African American history. Her parents divorced in 1869 or 1870, and her mother first had custody of both Mary and her brother. In 1873, the family sent her north to Yellow Springs and then Oberlin for school. Terrell split her summers between visiting her father in Memphis and her mother where she had moved, New York City. Terrell graduated from Oberlin College, Ohio, one of the few integrated colleges in the country, in 1884, where she had taken the gentlemans course rather than the easier, shorter womens program. Two of her fellow students, Anna Julia Cooper and Ida Gibbs Hunt, would become her lifelong friends, colleagues, and allies in the movement for racial and gender equality. Mary moved back to Memphis to live with her father. He had become wealthy, in part by buying up properties cheaply when people fled the yellow fever epidemic in 1878-1879. Her father opposed her working; however, when he remarried, Mary accepted a teaching position in Xenia, Ohio, and then another in Washington, DC. After completing her masters degree at Oberlin while living in Washington, she spent two years traveling in Europe with her father. In 1890, she returned to teach at a high school for black students in Washington, D.C. Family and Early Activism In Washington, Mary renewed her friendship with her supervisor at the school, Robert Heberton Terrell. They married in 1891. As was expected at the time, Mary left her employment upon marriage. Robert Terrell was admitted to the bar in 1883 in Washington and, from 1911 to 1925, taught law at Howard University. He served as a judge of the District of Columbia Municipal Court from 1902 to 1925. The first three children Mary bore died shortly after birth. Her daughter, Phyllis, was born in 1898, and the couple adopted their daughter Mary a few years later. In the meantime, Mary had become very active in social reform and volunteer work, including working with black womens organizations and for womens suffrage in the National American Woman Suffrage Association. Susan B. Anthony became a friend of hers. Mary also worked for kindergartens and child care, especially for children of working mothers. Mary entered activism more fiercely after the 1892 lynching of her friend Thomas Moss, a black business owner who was attacked by white businessmen for competing with their businesses. Her theory of activism was based on the idea of uplift, or the idea that discrimination could be tackled by social advancement and education, with the belief that the advancement of one member of the community could advance the whole community. Excluded from full participation in planning with other women for activities at the 1893 Worlds Fair, Mary instead threw her efforts into building up black womens organizations that would work to end both gender and racial discrimination. She helped engineer the merger of black womens clubs to form the National Association of Colored Women (NACW) in 1896. She was its first president, serving in that capacity until 1901, when she was appointed honorary president for life. Founder and Icon During the 1890s, Mary Church Terrells increasing skill in and recognition for public speaking led her to take up lecturing as a profession. She became a friend of and worked with W.E.B. DuBois, and he invited her to become one of the charter members when the NAACP was founded. Mary Church Terrell also served on the Washington, DC, school board, from 1895 to 1901 and again from 1906 to 1911, the first African American woman to serve on that body. Her success in that post was rooted in her earlier activism with the NACW and its partner organizations, which worked on education initiatives focused on black women and children, from nurseries to adult women in the workforce. In 1910, she helped found the College Alumni Club or College Alumnae Club. In the 1920s, Mary Church Terrell worked with the Republican National Committee on behalf of women and African Americans. She voted Republican until 1952, when she voted for Adlai Stevenson for president. Though Mary was able to vote, many other black men and women were not, due to laws in the South that essentially disenfranchised black voters. Widowed when her husband died in 1925, Mary Church Terrell continued her lecturing, volunteer work, and activism, briefly considering a second marriage. Activist Until The End Even as she entered retirement age, Mary continued her work for womens rights and race relations. In 1940, she published her autobiography, A Colored Woman in a White World, which described her personal experiences with discrimination. In her last years, she picketed and worked in the campaign to end segregation in Washington, D.C., where she joined the fight against restaurant segregation despite already being in her mid-eighties. Mary lived to see this fight won in their favor: in 1953, the courts ruled that segregated eating places were unconstitutional. Mary Church Terrell died in 1954, just two months after the Supreme Court decision in Brown v. Board of Education, a fitting bookend to her life which began just after the signing of the Emancipation Proclamation and which focused on education as a key means of advancing the civil rights she spent her life fighting for. Mary Church Terrell Fast Facts Born: September 23, 1863 in Memphis, TennesseeDied: July 24, 1954 in Annapolis, MarylandSpouse: Robert Heberton Terrell (m. 1891-1925)Children: Phyllis (only surviving biological child) and Mary (adopted daughter)Key Accomplishments: An early civil rights leader and womens rights advocate, she was one of the first African-American women to earn a college degree. She went on to be a founder of National Association of Colored Women and a charter member of the NAACPOccupation: educator, activist, professional lecturer Sources Church, Mary Terrell. A Colored Woman in a White World. Washington, DC: Ransdell, Inc. Publishers, 1940.Jones, B. W. Mary Church Terrell and the National Association of Colored Women: 1986-1901,  The Journal of Negro History, vol. 67 (1982),  20–33.Michals, Debra. Mary Church Terrell. National Womens History Museum, 2017, https://www.womenshistory.org/education-resources/biographies/mary-church-terrell

Columbia Space Shuttle Case Study Example | Topics and Well Written Essays - 500 words

Columbia Space Shuttle - Case Study Example A completed checklist of parts and function should have been confirmed and reconfirmed by the experts to get a 101% assurance of perfection before set off. There should be ‘no rock left unturned’. Otherwise, there should be no room or space for ambiguity because everything can be calculated closest to precision considering previous projects of similar nature and the perspectives gained by the organizational manpower. In reality, the tragedy should not have happened. Gross negligence is a real management problem and not simple ambiguity. This is because this is a scientific undertaking which follows protocol scientific pattern of doing things. An extensive laboratory test is usually conducted on all materials prior to its employment. Thus, ambiguity cannot be taken as a justification for the tragedy. Though some experts may suppose probable defects on human ability to recognize some extents of risk (Roberto et al, 2006), scientific undertakings like materials for spacecra ft capability to withstand the forces of nature are common engineering prowess. Otherwise, the crew must have been aware of the risk knowing that their mechanics were not perfect and that materials were not perfected accordingly.Conclusion The Columbia space shuttle mishap was the result of gross negligence on scientific pattern protocols. Ambiguities should not have been tolerated considering the extent of a laboratory test on materials before its use, and management should have been firm and through considering the scientific nature of the project.

The Film Stray Dog by Akira Kurosawa Essay Example | Topics and Well Written Essays - 500 words

The Film Stray Dog by Akira Kurosawa - Essay Example Instead of using the real story of a detective who lost his pistol, Kurosawa searched for further possibilities of a detective cum social allegorical film. The director’s craft can be identified in his attempt to superimpose the story to the Japanese society which was facing the after-effects of the World War. Besides, choosing a detective as a protagonist instead of a policeman is a conscious attempt by the director to represent the mass, not the bureaucracy. From an analytical perspective, the film portrays the physical and mental torture felt by the mass in a war-torn society. The protagonist represents the citizens who were forced to endure the after-effects of a deadly war. In the film, hot weather is symbolic of the enduring capacity of the public. Besides, an unending search of the protagonist to regain his pistol, i.e. his identity is symbolic of Japanese society’s attempt to survive the political, social and economic effects of the war. Noel Burch in the work ‘To the Distant Observer: Form and Meaning in Japanese Cinema’ states that Akira Kurosawa made use of the film Stray Dog as an innovative medium for social criticism through film version (Burch 294). The image of the dog in the beginning of the film is symbolic of any individual who is forced to face a nuclear/ non-nuclear war and it’s after effects. Like other Kurosawa movies, the Stray Dog is closely related to Japanese history. For instance, in 1949, the same year of the film’s release is symbolic of the recovery of Japan from a nuclear war. Isolde Standish in the work ‘A new history of Japanese cinema: a century of narrative film’ opines that the film Stray Dog portrays the post world war condition in Japan by showing the transformation of an unemployed soldier to a thief and murderer (Standish 216).  Ã‚  

Paniqui Water Essay Example for Free

Paniqui Water Essay Dried water lily stalks woven into fine handicrafts became the livelihood of women, housewives, out-of-school youths, and senior citizens of Paniqui, Tarlac, Philippines. A wide range of products like shoes, sandals, slippers, bags, baskets, wallets, pouches, belts, trays, placemats, boxes, tissue holders and many others can be crafted by Paniqui folks using stalks of dried water hyacinths. The ample visibility and fast growth of this plant caused a problem of obstructing the flow of water as the region is traversed with many rivers, swamps, and creeks, causing flooding during heavy rains. The local government started this project with 25 weavers which increased to 50 within 12 months as demand from local and foreign tourists poured out. The BusinessOver a wide variety of handicrafts can be made from dried water hyacinths. It’s light yet strong fiber property can be woven to different products according to the clients’ preferences. Because it is organic, it can be used for packaging of goods which will substitute plastics that are non-biodegradable. The abundant yield of high quality dried water lily straws with the hard-working weaving skills mean that the plant harvesters and weavers of Paniqui have very good potential to enter the market of producing high quality hand-made water lily handicrafts in different designs and products. Furthermore, the same raw materials and weaving techniques can be applied to develop a range of good quality and attractive water lily fashion ware like slippers and handbags. The production of the water lily baskets and boxes would be undertaken by the Paniqui Women Association and the PAGASA Youth Association both recognized and supported by the local government. High quality fabric materials for fastenings, linings, gloss, water-proofing, and highlights were sourced from the locality. Production of water lily mats, trays and other handicrafts would enhance the quality and value of products produced by the local groups and should give in a major income increase for their own households. The target market for water lily handicrafts would be predominately the local market of wealthier Filipinos, overseas Filipino workers, expats and foreigners. The local government unit of Paniqui plans to engage on supplying water lily handicrafts for wholesale to a number of domestic distributors and retail networks. The aim of water lily boxes, baskets, and handbags will primarily be environment conscious consumers who do not use plastic bags or plastic containers. These consumers and other unaware consumers will be targeted through direct marketing and direct and indirect advertising campaigns backed up by the local government unit of Paniqui, the Provincial Government of Tarlac, and the Department of Trade and Industry. There are three main market targets for the water lily handicrafts. The target for the water lily fashion items (mostly handbags, slippers, wallet, etc.) will be established domestic handicraft wholesalers and retailers in Luzon, Visayas and Mindanao, as well as exporters for the United States, Japan, and European markets. It is anticipated that domestic sales to cater to the large tourism market all over the Philippine islands will make up the majority of water lily fashion item sales. The target market for water lily handicrafts (mostly lampshade, decorative household products, placemats, etc.) will initially be the Filipino community living abroad. This embodies a significant market, as there are many Filipinos working around the world-over 860,000 not mentioning Filipino immigrants, so the overall potential market size is large. The main potential competitors would be other communities all over the country who also started this water lily weaving project, as this is promoted by the Department of Trade and Industry to local government units with trouble with the pesky water plant. Another is handicrafts made of other indigenous materials. Water lily products could compete well on the basis of price with other indigenous materials as the raw materials are freely harvested. The distinctive promotion about the water lily products is that they are well crafted by hand utilizing indigenous materials and the designs are decorative emphasizing the Filipino heritage. Also, the use of the product is very helpful to the environment as it substitutes the use of plastic materials and at the same time ceases the clogging of flow of water on rivers and creeks. However, the selling price of the handicrafts is very reasonable. The handicrafts could also be made to order. The Entrepreneur Management The water lily project started as a livelihood program for the Paniqui women, out-of-school youths, and senior citizens organized by the Local Government Unit of Paniqui. Management is directed by the Municipal Mayor with the help of the Municipal Social Welfare and Development Office. The Program is in coordination with the Provincial Government of Tarlac which also gives the needed promotional and advertising campaign with the national agency, the Department of Trade and Industry who assist the weavers for needed training and development. Development It started from 12 housewives to 25 women and youths and then to 50 within a year. Handcrafting eventually became a constructive activity for people who were once dawdling outside their homes playing cards and getting drunk the every day. Some weavers take their work at home with the whole family joining the making of the water lily handicrafts. While others chooses to work at the Paniqui Livelihood Center were materials are readily available. A household would earn roughly around three hundred pesos (Php 300) weekly during slack season and about six hundred pesos (Php 600) weekly during peak season. Before it became a livelihood program last August 2008, the conceptions for these water lilies are pests to the community as it hampers the flow of water in rivers and creeks during heavy rains causing flooding in the area. It is projected that by the fourth year of operation the total income for the workers from handcrafting activities could increase roughly 3 times by the year 2012.| Starting out as a backyard industry nearly a decade ago, the water lily handicraft business especially in Las Pià ±as City is booming as more people take notice of the wide range of products that can be made out of the plant that grow in abundance even in urban waterways. Some of these products were put on display at the 7th Water Lily Festival held on Thursday at Carnival Court, BF Resort Village, Las Pià ±as City, a brainchild of former Rep. Cynthia Villar that promotes water lily-based livelihood projects. These included baskets, trays, chests, bags, traditional bags (bayongs), hampers, cabinets, lamp shades of different shapes and sizes—and even a dining table complete with chairs. The smaller items range from coasters to slippers. But as an added demonstration of the plant’s artistic and commercial uses, the festival also featured a beauty pageant wherein contestants donned gowns fashioned completely from dried water lily stalks and leaves. â€Å"This goes to show that with creativity, you can do a lot with water lilies,† Villar said at the sidelines of the event. Villar noted that aside from providing livelihood for hundreds of families in Las Pià ±as, the water lily business has also cleaned up the city’s waterways. â€Å"The industry has become so successful our Zapote River is now free of water lilies and fish have begun breeding here again. We are now getting our water lilies from the Laguna de Bay, and I hope the lake will also be cleared of water lilies because of this business,† she said. Holiday season demand Sales go up during the holiday season when orders for popular Christmas gifts like baskets, trays, and ornamental pots shoot up. To cope with demand, the foundation hires about 100 more workers, in addition to the 50 who work during off-peak seasons. â€Å"It’s a very profitable business, especially since you really don’t need a big capital to start this up. You just need to harvest water lilies, dry them, and start working on them. So many workers become interested in this livelihood,† Torres said. How it works The recycling process is straightforward. Once harvested, the plants are dried under the sun and then cured in an oven. Then they cut, and bent around a wire frame and dyed before they are woven into craft articles. Step 1 Water Lily Stalk Harvesting Step 2 Sun drying Step 3 Oven drying Step 4 Wire cutting Step 5 Wire bending Step 6 Wire frame welding Step 7 Weaving Step 8 Trimming Step 9 Blow torching Step 10 Glue application Step 11 Varnishing Step 12 Finished product The finished items are tissue holders, baskets, hampers, and other products. Each item is sold per piece and the amount of money one takes home depends on one’s diligence. Because output is directly rewarded, workers are motivated to be more productive. Cynthia Villar highlighted the importance of water lily in improving the lives of Las Pià ±as residents by declaring the 27th of July as the day of the Water Lily Festival.

Macbeth, Analysis Of Come You Essay -- essays research papers

â€Å"Come, you spirits/ That tend on mortal thoughts, unsex me here†¦Ã¢â‚¬  (Act I, scene V, lines 44-45)   Ã‚  Ã‚  Ã‚  Ã‚  In Macbeth, William Shakespeare writes this passage in order to shape the character of Lady Macbeth. Using only this line, the reader can almost determine Lady Macbeth’s personality and her motives.   Ã‚  Ã‚  Ã‚  Ã‚  Up to the point where this quote leaves off, we have not heard much of Lady Macbeth. When she receives the letter from Macbeth, it seems her fascination is not directed at her husband, but at her husband’s newly attained power. It is evident that the first impression of Lady Macbeth is negative. Without wasting any time, she begins to plan Duncan’s death and assumes responsibility of the situation.   Ã‚  Ã‚  Ã‚  Ã‚  In the first line Lady Macbeth says, â€Å"Come, you spirits.† Already we have a dark image of her conjuring up evil spirits. She does not seem a bit intimidated by the spirits she is calling. Her tone of voice suggests she is almost commanding the spirits to help her carry out her plan. William Shakespeare intentionally attached this phrase in the beginning of the sentence, so that the reader sees Lady Macbeth as more of an evil character, which in her own way conjures evil spirits.   Ã‚  Ã‚  Ã‚  Ã‚  In the first part of the second line Lady Macbeth says, â€Å"That tend on mortal thought.† Literally, it means that she wants the evil spirits that wait on thoughts of murder or death to come to he...

Analysis of the Movie “Jose Rizal” Essay

A three-hour epic on the life and struggles of poet and patriot Jose Rizal, the national hero and martyr of the Philippines, this film was commissioned to mark the 1998 centennial of the country’s independence from Spanish colonial rule. Rizal was a remarkably educated man; not only was he a writer, but he was also a painter, sculptor, doctor and surgeon, teacher, natural scientist, economist, engineer and theologian. He was an excellent fencer and marksman; he studied at colleges in Europe, America and Asia, traveled to many different nations and could speak twenty-two languages. He was a champion of his country’s independence, a Filipino Gandhi who faced the firing squad at the age of thirty-five for inciting rebellion. He was the instigator of the Philippine revolution of 1896-98, the first national uprising against a colonial power in Asia. He also wrote two books, Noli me tangere and El Filibusterismo, which sought to increase his people’s political awarenes s. Director Marilou Diaz-Abaya deliberately avoids a historical lesson. The Rizal of her story Cesar Montano is thinking back on his life and writings from his prison cell in the fortress of Santiago; the characters that appear are a blend of the real people, friends and enemies as well as those he created in his books. The script is solid, with a contribution by Diaz-Abaya’s long time collaborator, Ricky Lee; the soft tones of the cinematography helps to create an atmosphere of magic appropriate to the story of a legendary hero, and the acting by Cesar Montano is quite remarkable. The movie begins in 1891 with Jose Rizal, played by Cesar Montano, as an established author and linguist who speaks more than 20 languages. He vows to write about the sufferings of the Filipino people under the tyranny of Spanish rule, and about their abuse by corrupt priests. Rizal’s writings galvanize the Filipino people but earn the scorn of the Spanish government, which vows to crush the reb ellion of the Filipinos. The Spanish military capture and torture Jose’s brother Paciano, played by Pen Medina, to determine Jose’s role in the rebellion. During a flashback, Jose says Paciano greatly influenced him by exposing him to the injustice going on in the Philippines. Paciano is released after his interrogation and returns to Manila, where the family plans to go on the run. An order is given to arrest Jose Rizal on sight. The movie cuts back to Jose’s childhood, when he was called Pepe. When he is a child, his mother is falsely arrested for attempted murder and jailed for two years. He gets attention from educators early on for his intelligence and writing prowess. As a young man, he criticizes a college professor for stating that Spaniards are superior to Filipinos. Filipino students start fighting Spanish students after Jose starts raising the issue of Filipino independence. Cutting back to 1896, Jose is captured and put on trial, and his books are banned. The film then cuts back and forth between Jose’s rise as a revolutionary and his fall from grace during his trial. As a student, Rizal spent significant time in Madrid but then became disgusted with Spain’s occupation of Filipino land and Spanish treatment of Filipino citizens. The mayor of Madrid is arrested and discredited for having a Rizal book. A violent revolt breaks out in 1896, which Jose does not support because he sees it as mass suicide. Going back to the trial, enormous pressure is put upon Jose’s defense attorneys, with critics branding them as traitors for defending the rebel. It is revealed in a flashback that Jose had fathered a child that had died soon after birth, adding to his inner turmoil as he buried his only son. In the trial, his books are examined and criticized for their pro-Filipino stance against Spanish imperialists. He is found guilty of staging a rebellion through his speaking and writing, and he’s condemned to death by firing squad. He sneaks a poem to his family before his execution, and he yells â€Å"It is done!† A full-blown rebellion is soon under way. Two years later, in 1898, the Filipino flag is lifted triumphantly as the citizens celebrate their independence.

Defining Interpersonal Communication Essay

When asked to distinguish interpersonal communication from communication in general, many people say that interpersonal communication involves fewer people, often just two. according to this definition, an exchange between a homeowner and plumber would be interpersonal, but a conversation involving parents and four children would not. although interpersonal communication often involves only two or three people, this isn’t a useful definition. Perhaps you are thinking that intimate contexts define interpersonal communication. using this standard, we would say that a couple on a first date in a romantic restaurant engages in more interpersonal communication than an established couple in a shopping mall. The best way to define interpersonal communication is by focusing on what happens between people, not where they are or how many present.In simple way, we can say that interpersonal communication is a distinct type of interaction between people. Barriers to Effective Interpersonal Communication One way of looking at communication barriers is to divide them into internal and external barriers, or environmental barriers. It is important to be aware of all the possible barriers to communication, and to consider how these can be overcome, so that effective interaction can take place either in business or at a personal level. Psychological Barriers Psychological barriers may include shyness or embarrassment. Sometimes, a person may present herself as being abrupt or difficult when she may actually be nervous. One person’s stereotyped views of the other party or the group he belongs to may also provide a barrier to communication. If she is already prejudiced before meeting him, this will cause a barrier. Cultural Barriers Acceptable styles of communication vary between cultures. In some societies physical gestures are extravagant, and touch is more acceptable. In these societies, it is generally acceptable to hug and touch a person’s arm when you are speaking to him. In other societies this would be unacceptable. Some religions have a taboo about members of the opposite sex communicating and particularly touching. Casual hugging and kissing would be completely unacceptable. Language Barriers A communication barrier may be present because the parties do not share a common language. Interpreters and translators may be used to good effect in these circumstances. If a person is deaf or visually impaired, this presents an obvious barrier that needs to be addressed prior to the meeting. Speech impediments or dysphasia as a result of a stroke or other brain problem can present a barrier. The use of jargon and over-complicated language creates barriers to communication. Environmental Barriers Environmental barriers to communication can include noise and lack of privacy. An environment which is too hot or cold will not be conducive to effective communication. Some places of business are busy with many distractions, such as constantly ringing telephones and other messaging systems. Three internal barriers that could affect your communication * Negative emotions * Low self-esteem * Lack of commitment The negative emotions from previous experiences, if not released, continue to hunt us and get expressed when we expect less. They are triggered by similar situations that show up in our life, without consciously recognizing them. Did it occur to you to get upset or raise the tone of your voice for something that†¦ was not really a big deal? It could be one of those situations, that triggered past emotions not released. As long as you don’t identify and release them, they could affect your interpersonal communication since others won’t really know from where your overreaction is coming from. Low self-esteem takes a huge toll on interpersonal communication. Not having the courage to express your ideas (because you believe they’re not worthy), could send a different message than the one you want to project. It might mislead other people, leaving them to believe whatever they want (which might be different from what you want). Low self-esteem could also show up as lack of confidence, or by not taking responsibility for your own actions. Do I have to mention the impact on the interpersonal communication?! Who would like to spend more time or collaborate with someone who doesn’t take responsibility for his actions? Or who does not trust himself, and is waiting for help all the time? Lack of commitment comes usually from not knowing what you want, or from not having the courage to take the right actions. Lack of commitment plays a huge role in interpersonal communication, since its so easy to spot it†¦ and no one likes it. How to communicate effectively with someone who is not committed, who doesn’t pay attention or simply ignores you? If you found yourself at least once in the situations listed above, when do you think it’s the best time to work on your own issues: when a similar situation occurs? or in advance, so you are better prepared to communicate more effectively in any situation?

Free Essays on Paints

 · Definition of Paint: The term â€Å"paint† and â€Å" surface coating† are often used interchangeably. Surface coating is the more general description of any material that may be applied as a thin continuous layer to a surface. Painting is distinguished from other forms of surface treatment such as electroplating, anodizing, and the lamination of the polymer film onto a surface. Paint is used to describe pigmented materials as distinct from clear films which are more properly called lacquers or varnishes. Paint is defined as â€Å"thin coatings applied to surfaces in liquid form, which gradually dry to become gradual solids†.  · Purpose of Paint: The purpose of paints and surface coatings is two-fold: 1. Aesthetic Purpose 2. Protective Purpose 3.  · Composition of Paint: à ¨Vehicle (Continuous phase): These are the components that give the paint a spread able body: 1. Binder:  · Description:  · Typical Function: -Provides the basis of continuous film, sealing or protecting the surface. -Bind together Paint or clear finish constituents -Convert liquid coating into solid film -Provides liquids with adhesive properties -Gives water resistant properties  · Criteria for selection: -method of application &cure -nature of substrate -conditions of use  · Types: 1. Drying oils: 2. Resins: -Natural -Synthetic -Oleo: a combination of oil and resins 3. Polymers: 2. Solvent/ Diluents:  · Description: -It is a colorless liquid incorporated in the paint -It is the means by which the paint may be applied -When the liquid does not dissolve the binder, it is called a diluent -It plays no long-term role in the paint film performance -Recently it is very rare that a single solvent be acceptable, and so mixtures of solvents are used. -It is avoided in a small number of compositions such as powder coatings and 100% polymerizable systems. In the polymerizable case a polymerizable monomer plays the role of solvent... Free Essays on Paints Free Essays on Paints  · Definition of Paint: The term â€Å"paint† and â€Å" surface coating† are often used interchangeably. Surface coating is the more general description of any material that may be applied as a thin continuous layer to a surface. Painting is distinguished from other forms of surface treatment such as electroplating, anodizing, and the lamination of the polymer film onto a surface. Paint is used to describe pigmented materials as distinct from clear films which are more properly called lacquers or varnishes. Paint is defined as â€Å"thin coatings applied to surfaces in liquid form, which gradually dry to become gradual solids†.  · Purpose of Paint: The purpose of paints and surface coatings is two-fold: 1. Aesthetic Purpose 2. Protective Purpose 3.  · Composition of Paint: à ¨Vehicle (Continuous phase): These are the components that give the paint a spread able body: 1. Binder:  · Description:  · Typical Function: -Provides the basis of continuous film, sealing or protecting the surface. -Bind together Paint or clear finish constituents -Convert liquid coating into solid film -Provides liquids with adhesive properties -Gives water resistant properties  · Criteria for selection: -method of application &cure -nature of substrate -conditions of use  · Types: 1. Drying oils: 2. Resins: -Natural -Synthetic -Oleo: a combination of oil and resins 3. Polymers: 2. Solvent/ Diluents:  · Description: -It is a colorless liquid incorporated in the paint -It is the means by which the paint may be applied -When the liquid does not dissolve the binder, it is called a diluent -It plays no long-term role in the paint film performance -Recently it is very rare that a single solvent be acceptable, and so mixtures of solvents are used. -It is avoided in a small number of compositions such as powder coatings and 100% polymerizable systems. In the polymerizable case a polymerizable monomer plays the role of solvent...

Macrina the Elder and Macrina the Younger

Macrina the Elder and Macrina the Younger Macrina the Elder Facts Known for:  teacher and grandmother of  St. Basil the Great, Gregory of Nyssa,  Macrina the Younger  and their siblings; also the mother of St. Basil the ElderDates:  probably born before 270, died about 340Feast Day:  January 14 Macrina the Elder Biography Macrina the Elder, a Byzantine Christian, lived in Neocaesaria. She was associated with Gregory Thaumaturgus, a follower of the church father Origen, who is credited with converting the city of Neocaesaria to Christianity. She fled with her husband (whose name is not known) and lived in the forest during the persecution of Christians by the emperors Galerius and Diocletian. After the persecution ended, having lost their property, the family settled in Pontus on the Black Sea. Her son was Saint Basil the Elder. She had a major role in the raising of her grandchildren, who included: Saint Basil the Great, Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are known as the Cappadocian Fathers), Naucratios,  Saint Macrina the Younger, and, possibly, Dios of Antioch Saint Basil the Great credited her with having formed and molded me in doctrine, passing on to her grandchildren the teachings of Gregory Thaumaturgus. Because she lived much of her life as a widow, she is known as the patron saint of widows. We know of St. Macrina the Elder primarily through the writings of her two grandsons, Basil and Gregory, and also of  Saint Gregory of Nazianzus. Macrina the Younger Facts Known for:  Macrina the Younger is credited with influencing her brothers Peter and Basil to go into a religious vocationOccupation:  ascetic, teacher, spiritual directorDates:  about 327 or 330 to 379 or 380Also known as:  Macrinia; she took Thecla as her baptismal nameFeast Day:  July 19 Background, Family: Mother: Saint EmmeliaFather: Saint BasilGrandmother:  Macrina the ElderNine or ten younger brothers include:  Saint Basil the Great  , Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are two of the church theological leaders known as the Cappadocian Fathers), Naucratios and, possibly, Dios of Antioch Macrina the Younger Biography: Macrina, the eldest of her siblings, was promised to be married by the time she was twelve, but the man died before the wedding, and Macrina chose a life of chastity and prayer, considering herself a widow and hoping for her eventual reunion in the afterlife with her fiance. Macrina was educated at home, and helped educate her younger brothers. After Macrinas father died in about 350, Macrina, with her mother and, later, her younger brother Peter, turned their home into a womens religious community. The women servants of the family became members of the community, and others soon were attracted to the house. Her brother Peter later founded a mens community connected with the womens community.  Saint Gregory of Nazianzus  and Eustathius of Sebastea were also connected with the Christian community there. Macrinas mother Emmelia died in about 373 and Basil the Great in 379. Soon after, her brother Gregory visited her one last time, and she died shortly after. Another of her brothers, Basil the Great, is credited as a founder of monasticism in the East, and modeled his community of monks after the community founded by Macrina. Her brother, Gregory of Nyssa, wrote her biography (hagiography). He also wrote On the Soul and Resurrection. The latter represents a dialogue between Gregory and Macrina as he made his last visit to her and she was dying. Macrina, in the dialogue, is represented as a teacher describing her views on heaven and salvation. Later Universalists pointed to this essay where she asserts that all will ultimately be saved (universal restoration). Later church scholars have sometimes rejected that the Teacher in Gregorys dialogue is Macrina, though Gregory clearly states that in the work. They claim that it must have been St. Basil instead, apparently on no other grounds than disbelief that it could have referred to a woman.

Lit 5 Essay Example | Topics and Well Written Essays - 500 words

Lit 5 - Essay Example (Griswold). Create a collection of nursery rhymes from other lands to illustrate the universal nature of children and the unique characteristics of the people living in these countries. List at least fifteen different rhymes that you found and what country they are from. Every country has its unique culture and language. Nursery rhymes of a country reflect its culture, myth, tradition etc. A famous example is the popular nursery rhyme ‘London Bridge is falling down’. This was written based on the well known landmarks in London. The main theme of this rhyme is a bridge. People of this country attach much importance to this bridge. (London Bridge is falling down Nursery Rhymes Lyrics, History and Origin). The above mentioned nursery rhymes are from four different countries. Many of these rhymes reflect dialects of the country of origin. Almost all these rhymes have a close relationship with the culture of the land. For example â€Å"Rain Rain Go Away† is a popular rhyme in India. The natural forces like rain are worshipped as God in India. So the children and adults in India offer a reverential and significant place for rain in their mind. Select a common animal or object that often appears in books for children. Find two to three picture books that develop a story about that animal or object. Compare the ways in which the different artists depict the animal or object through the illustrations and the ways in which the writers describe the animal or object and develop the plots. There are many animal related stories for children. Elephant is a common animal that often appears in books for children. Arnold Lobel’s Uncle Elephant, Berkeley Breathed’s Pete & Pickles and Bonjour, Babar: The Six Unabridged Classics by the Creator of Babar written by Jean De Brunhoff with Kevin Henkes. (Elephant- Elephants). Uncle Elephant tells the story of the relationship between an elephant uncle and his nephew. There is a strong relationship between these